Yahoo

CALGARY STAMPEDE

TV, OOH, Non-traditional, Print, Digital

Getting people excited for the Greatest Outdoor Show on Earth

For 10 days every July, Calgary comes alive with a celebration of its western heritage. The city turns into one giant party that welcomes guests from all over the world. At the heart of this party is the Calgary Stampede, an event over 100 years old that showcases the best in rodeo, music, agriculture, art, and… strange foods. This campaign was tasked with translating the excitement and anticipation of people who are ready to put on their best denim, and get wild.