Mark Rowe | Design, Art Direction.
Mark Rowe | Design, Art Direction.
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Crossroads Farmers Market

I was consulted on creating some memorable imagery and advertisements for Valbella Gourmet Foods located in Canmore, AB. They were keen to emphasize their Swiss heritage while wanting to appeal to a younger, more savvy demographic.

The result was a print, web, and social campaign to make clever parallels between Swiss heritage and being a food supplier.

 

crossroads farmers market

I was asked to come up with a print ad idea for the Crossroads Farmers Market that highlighted the fact that they have multiple vendors in for the summer season, mostly farmers, selling their fresh produce. The result was a simple visual that announced "the farmers are here" - which served to add a level of authenticity to the messaging of the market.

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