Chiu’s Rules of Business

BOW VALLEY COLLEGE

Launch Campaign

Taking a less stuffy approach to business school

Most of Alberta’s business schools have an air of prestige and a long history associated with the institutions themselves, Bow Valley College was a relative newcomer in the market. Their programs exist to get people hired right after graduation, and the new business school is no exception. This campaign took a more real approach to engage viewers and have some fun and a more irreverent approach to stuffy etiquette with the ubiquitous business introduction, the handshake.

There were no shortages of handshakes, and the client got involved to tell us about their favourite ones that we then proceeded to illustrate and make instructional diagrams (this is a school after all) on how to properly execute each one.