Peters’ Drive-In has been operating in Calgary for over 60 years. That’s a lot of burgers and shakes. We were tasked with creating a unified look for marketing materials to remind customers about their quality ingredients, great taste, and over 4000 combinations of milkshake flavours. We decided to make the burger the hero of the pieces, and keep a simple, straight-forward message in all the pieces. With this look, we brought the owners’ humour and personality into everything we cooked up.